Optimize · 6-Month Program

The full diagnostic cycle,
built to prove it worked.

Optimize is our core 6-month protocol — a baseline panel, a personalized plan built from it, ongoing coaching throughout, and a closing panel to show exactly what changed.

$5,599 6-Month Commitment

Payment plan available: $1,124.99/month

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What Gets Tested

A panel wider than a standard physical.

Your baseline draw covers six marker categories — the closing panel repeats all of them so progress is measured, not assumed.

Category 01

Hormonal

Total & free testosterone, estradiol, SHBG, DHEA-S, LH/FSH, cortisol — components tailored to your sex and symptoms (progesterone, PSA, or prolactin added where relevant).

Category 02

Thyroid

TSH, free T3, free T4, reverse T3.

Category 03

Metabolic

Fasting glucose, fasting insulin, HbA1c, plus a comprehensive metabolic panel (liver enzymes, kidney function, electrolytes).

Category 04

Inflammatory

hs-CRP and ESR to flag chronic low-grade inflammation.

Category 05

Lipids

Full lipid panel, with ApoB added for advanced cardiovascular risk assessment.

Category 06

Micronutrients

Vitamin D, vitamin B12, ferritin, and a complete blood count (CBC).

The Six Months

What happens, month by month.

MONTH 1

Baseline draw & consult with your personal coach

Full panel drawn upon initiation; your personal coach reviews results with you against optimized ranges within days.

MONTH 1–2

Protocol design & start

Your personalized protocol is built directly from your panel and put into motion.

MONTH 3

Check-in & adjustment

A check-in with your personal coach reviews how you're responding and adjusts the plan based on progress so far.

MONTH 4–5

Protocol continues

Ongoing coaching and adjustments continue through the back half of the program.

MONTH 6

Closing panel & results review

A final panel and a full review with your personal coach close the program — with a clear picture of what changed from your baseline.

Coaching Access

You're not managing this alone.

Twice-monthly check-ins with your personal coach

A standing twice-monthly touchpoint to review how the protocol is going and catch anything early.

Direct messaging with your personal coach

Message your personal coach between visits with questions about your protocol.

Two full biomarker panels

Baseline and closing panels are both included — no add-on fees for the core testing.

Written protocol & rationale

Every recommendation is tied back to a specific marker on your panel, in writing.

Peptide protocol eligible

Since bloodwork is included, targeted peptide support is available where your labs indicate it — never recommended without lab data behind it.

Common Questions

Before you enroll.

Is this a 6-month payment plan or a one-time price?

Either — $5,599 covers the full 6-month program in one enrollment, or you can spread it out on a payment plan at $1,124.99/month. Both options include both panels, protocol design, and every check-in described above.

What if my baseline panel comes back mostly normal?

"Normal" on a standard lab reference range and "optimized" for how you want to feel and perform aren't always the same thing. Your personal coach will walk through where your results sit relative to optimized ranges before any protocol is built.

Can I switch to Elite mid-program?

Yes — clients can upgrade to Elite at any point; the difference in enrollment cost is prorated for the remainder of the term.

Is this available for any age, and for both men and women?

Yes. The panel and protocol are built around your individual bloodwork, not a one-size-fits-all template tied to a specific age or gender.

The Guarantee

If you don't see noticeable weight loss, measurable improvement in your blood markers, or better recovery, muscle tone, and fat loss — we'll keep working with you at no additional cost until you do.

— Jon Crook, Founder (never had to honor it in 3 years)

Not ready for bloodwork yet?

Core includes this same coaching program — strength training and carb cycling — without lab testing, at a lower entry price.

View Core Details →

Need more coaching access than this?

Elite includes everything in Optimize plus a midpoint panel, weekly check-ins, and priority scheduling for closer, ongoing management.

View Elite Details →
Optimize · $5,599 · 6-Month Commitment

Start with the panel that tells you what to actually change.

Enroll in Optimize →